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Soon you’ll see it on uniforms, shopping bags and signage too.

New TV commercials and digital videos will debut on May 13.

“Telling the story of our people — and how we make a meaningful impact on customers’ lives — is at the heart of this work,” Best Buy Chief Marketing Officer Whit Alexander said.

As we focus on enriching people’s lives through technology, we’re expanding what we sell and evolving how we sell it. Our new marketing strategy, which launches May 9, celebrates our new rallying cry: “Let’s talk about what’s possible.” It tells the story of our Blue Shirts and how we, as a company, aim to be an inspiring friend who helps customers understand what they want to do and how tech can help them achieve great, new things.

The creative elements of the refreshed branding include an updated Best Buy logo and a new look and feel with updated colors, photography and conversational language.

We’ve accomplished a lot at Best Buy over the past five years.

The turnaround is over, and we’re focused on the future with our Best Buy 2020 growth strategy.

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