Dating members profiles ads
And, the landing page has a similar layout as well.
The focus is mostly on the table that compares the various dating sites with links to the sites.
This site, like consumer-rankings.com, is a rating/review site that simply wants to collect affiliate revenue by sending people to the actual dating sties.
Their ad has many of the same things we talked about in the ads: use of numbers, use of Sitelinks, proof elements and a call to action.
And they also use some intrigue/curiosity in there to try to get the click with the call to action of “See Who You Match With!
Leading the pack with a 89.6% Impression Share and an Average Ad Position of 2.8 is
These 4 have Impression Shares of 87% or higher (that means of ALL the searches performed for the keyword “online dating” on Google, the ads of these companies appeared at least 87% of the time).
After these 4, the company with the next highest Impression Share is only showing up about 55% of the time.
And that’s a good indication that they’ve found a profitable formula that works in this highly competitive niche.
What stood out to you about the ads and landing pages for these sites? Adam Kreitman coaches business owners on how to make their websites more compelling to their prospects.. He owns Words That Click, a firm specializing in Conversion Optimization and managing Google Ad Words campaigns for small businesses.