studies also cite other research on heterosexual attraction that does not mention the "nice guy" term.
They interpret various studies on female attraction to various traits in men (e.g., dominance, agreeableness, physical attractiveness, wealth, etc.) and on the sexual success of men with different personality traits, to shed light on the "nice guy" phenomenon.
This study used a series of matched descriptions where each male was presented in a generous or a control version which differed only whether the man tended to help others.
The author suggests that niceness itself is desirable to women, but tends to be used by men who are less attractive in other domains, and this is what creates the appearance of "nice guys finish last".
Social dominance enhances female attraction to a male who has shown in the relationship niceness, traits of kindness and warmth stated by women looking for long-term relationships, and less status and physical attractiveness. "Nice Todd" described a "real man" as "in touch with his feelings", kind and attentive, non-macho, and interested in putting his partner's pleasure first.
Sprecher and Regan (2002) found kindness and warmth, expressiveness, openness and humor, as desirable traits of a long-term partner, less so social status indicators like future earning potential (wealth). " 54% reported a preference for "John", 18% preferred "Mike", and the rest had no preference. "Neutral Todd" described a "real man" as someone who "knows what he wants and knows how to get it", and who is good to the woman he loves.
Bogaert and Fisher suggest that an underlying construct labelled "disinhibition" could be used to explain most of these differences.
Nice guys are usually seen as twice more attractive than men who prefer to present themselves as neutral, and eights times more attractive then the "jerks" in a dating profile.In other words, women say that they want nice guys, but really go for men who are "jerks" or "bad boys" in the end.Stephan Desrochers claims, in a 1995 article in the journal Sex Roles, that many "sensitive" men, based on personal experience, do not believe women actually want "nice guys".A 2008 study at New Mexico State University in Las Cruces showed, that "nice guys" report to have significantly fewer sexual partners than "bad boys".Barclay (2010) found, that when all other factors are held constant, guys who perform generous acts are rated as being more desirable for dates and long-term relationships than non-generous guys.