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And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.
(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.
"So clearly there's something to do here." From your profile, click on the heart icon to enter what Facebook is calling your "dating home." From there, set up a dating profile, which your Facebook friends won't be able to see. Unlock the physical world event you'd like to attend.
Facebook says the conversations will be text only as a "safety measure," and dating chats will remain separate from Facebook messaging and Whats App.