The dubious science of online dating
A seemingly unlimited supply of swipes and likes has resulted not in effortless pairings, but in chronic dating-app fatigue.Nor does online dating seem to be shortening the time we spend looking for mates; Tinder reports that its users spend up to 90 minutes swiping per day.But what if there was a way to analyze your DNA and match you to your ideal genetic partner—allowing you to cut the line of endless left-swipes and awkward first dates?That’s the promise of Pheramor, a Houston-based startup founded by three scientists that aims to disrupt dating by using your biology.We live in a golden age of online dating, where complex algorithms and innovative apps promise to pinpoint your perfect romantic match in no time.And yet, dating remains as tedious and painful as ever.
When a potential partner detects these signals supposedly by smelling themit creates 'chemistry'—an innate sense of attraction that can't be credited to your height, lack of debt or ability to play bass guitar.
And another research group using the same data but slightly different assumptions and statistics said the opposite.
But the science of pheromones—specifically human pheromones—is still cloudy at best.
Some dating services have tried to play off this theory in the past.
However, our ability to smell each other is often confounded by the deodorants, perfumes and colognes we wear.